LONG

Formed in 2008, LONG has defined over a decade of dark, gothic and alternative streetwear with a cult following that has stretched across the UK and the rest of the globe.

From the Clubland of East London to the streets of Shibuya, Tokyo the punk attitude and style of LONG has been embraced by a generation of rebellious youth not afraid to stand out from the crowd.

From collaborating with fashion brands Boy London and Mishka to Owlsa Records and Bearbrick, LONG represents cutting edge youth culture with a futuristic aesthetic where dark fantasy, occult mystery and hyper real imagery combine.