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Written by Gareth Emmett


Posted on 03 May 2019

From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakable spirit that underpins all things BOY remaining the same today as when it was first formed. The classic BOY LONDON lines appear for the first time from on our Store Page and will not be restocked so get your hands on them while you can.