LONG collaborated with iconic fashion label Boy London helping define a new era of punk and DIY fashion from the basement of SICK boutique in Shoreditch with the brands original creator Stephane Raynor. The collab also helped reignite BOY, turning the brand from a forgotten cult classic back into a household name around the world.
The capsule collection features the now classic BOY Chain, BOY Cross and BOY Union designs on a range of Tshirts, Vests and Long Sleeves for both men and women.
Formed in 2008, LONG has defined over a decade of dark, gothic and alternative streetwear with a cult following that has stretched across the UK and the rest of the globe.
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